Aqueous coating:
A water-based
coating applied
after printing that
gives an added
glossy finish to the
paper and helps
prevent the
underlying ink from
dirt and damage.
Bit-mapped fonts:
Fonts created in a
graphic mode that
describes an image
made of pixels,
where the pixel is
either on (black) or
off (white).
Bleed:
Printing that
extends beyond the
trim edge of a page.
To print a bleed,
the piece is
printing on
oversized paper,
which is trimmed
after printing.
Brightness:
The light-reflecting
property of paper in
comparison with a
standard reference.
Paper brightness
affects the
legibility and
contrast of
printing.
C1S:
Paper with coating
on one side only.
C2S:
Paper with coating
on both sides.
CMYK:
An abbreviation for
the four primary
colors used in
four-color process
printing: cyan,
magenta, yellow and
black.
Coated paper:
Paper with a surface
coating imparting a
smooth finish.
Coated paper
finishes have a
higher opacity and
better ink holdout
than uncoated
papers.
Cropping:
The cutting out of
extraneous parts of
an image, usually a
photograph.
Density:
The specific weight
of paper per unit
volume. Density
directly relates to
the paper's
absorbency,
stiffness, opacity
and resiliency.
Digital color
printing:
Also known as
direct-to-plate
technology. A
printing process
that allows color
printing directly
from an electronic
file without the
need for film or
color separations.
Dots-per-inch (dpi):
The measurement used
to indicate how many
dots or pixels
appear within a
vertical and
horizontal inch of a
graphic. This
measurement is used
to define the
quality of an
image's resolution.
Duotone:
a halftone image
printed with two
colors, one dark and
the other lighter.
The same photograph
is halftoned twice,
using the same
screen at two
different angles.
Combining the two
improves the detail
and contrast in the
final printed image.
Embossing:
An impression of an
image in relief to
achieve a raised
surface on paper.
EPS (Encapsulated
PostScript):
A vector graphic
file format.
Finish:
The surface contour
and characteristics
of paper measurable
by smoothness,
gloss, absorbency
and print quality.
Foil-stamping:
A process wherein a
thin, flexible sheet
of metal or plastic
is used to cover an
area of a printed
page.
Folding:
The process by which
a press sheet is
folded. There are a
wide variety of
folding options.
Font:
A set of characters
in a specific
typeface, at a
specific point size
and in a specific
style.
Four-color process:
A printing process
that uses a layering
of four primary ink
colors CMYK (cyan,
magenta, yellow and
black) to reproduce
color images.
GIF (Graphic
Interchange Format):
An imaging standard
that uses pixels to
recreate an image
electronically,
often used for
animation.
Gloss:
A paper's shine or
luster.
Halftone:
In traditional
publishing, a
continuous tone
image photographed
through a screen in
order to create
small dots of
varying sizes that
can be reproduced on
a printing press.
Digital halftones
are produced by
sampling a
continuous tone
image and assigning
different numbers of
dots, which simulate
different sized
dots, for the same
effect.
JPEG (Joint
Photographic Experts
Group):
An electronic proof
and digital form of
presenting images
good for showing
photographs on a
computer monitor.
The images will be
very clear on a
monitor, but do not
translate well to
printing.
Matte finish:
Coated papers with
little or no gloss.
A matte coated sheet
is often specified
when the printed
pages will contain a
lot of type, since
the low gloss makes
for easier reading.
Offset paper:
Paper that contains
the quality
characteristics
needed in order to
withstand the rigors
of offset presses.
Opacity:
A property of paper
that minimizes the
show-through of
printing from the
opposite side or the
adjacent sheet.
Opacity is
influenced by the
paper's weight,
brightness and type
of fiber.
Pantone® / PMS:
the company who
makes the Pantone®
Matching System, a
standard
color-matching
system used by
printers and graphic
designers for inks,
papers and other
materials. A PMS
color is a standard
color defined by
percentage mixtures
of different primary
inks.
PDF (Portable
Document File):
A low resolution
electronic proofing
method produced
using Adobe Acrobat.
Pixel (picture
element):
the smallest spot of
phosphor on a
display monitors
that can be lit up
on a screen.
Plate:
Short for printing
plate, this is
generally a thin
sheet of metal that
carries the printing
image. The plate
surface is treated
or configured so
that only the
printing image is
ink receptive.
Printer font:
high-resolution
bitmaps or font
outline masters used
for the actual
laying down of the
characters on the
printed page, as
opposed to display
on the screen.
Process color
separation:
The process used to
reproduce color
images by creating
and superimposing
halftone dots from
the four basic
colors: cyan,
magenta, yellow and
black.
Proof:
A representation of
the printed piece,
created either
electronically or in
print, that
demonstrates what
has been produced in
the film or plate
procedures.
RGB:
The color space
commonly used for
computer monitors
and that divides
color into the three
primary colors of
light: red, green
and blue.
Resolution:
The quality of
graphics in relation
to the number of
dots-per-inch or
pixels the graphic
has. A high
resolution graphic
has more
dots-per-inch (dpi)
and a low resolution
graphic has a lower
dpi.
Scaling:
Reduction or
enlargement of
artwork, which can
be proportional
(most frequently
used) or
disproportional. In
desktop publishing,
optimal scaling of
bitmaps is reduction
or enlargement that
will avoid or reduce
moiré patterns.
Scoring:
A mechanical means
of pressing a
channel into a sheet
of paper to
facilitate folding
while guarding
against cracking the
paper. Scoring is
typically used when
heavyweight papers
are folded.
Screen (tint):
A uniform dotted
fill pattern,
described in a
percentage, such as
50% screen.
Screen font:
Low-resolution
bitmaps of type
characters that show
the positioning and
size of characters
on a computer
screen.
TIFF Tagged Image
File Format):
a bitmap graphic
file format.
Trim size:
The size of the
printed sheet of
page once it has
been trimmed.
Trimming:
Cutting paper after
printing to make all
sheets the same or a
specified size.
Uploading:
A form of file
transfer in which
files from one
computer are
uploaded to a
designated server
site. This technique
can be used for
files up to 5 MB.
UV coating:
A very slick, glossy
coating applied to
the printed paper
surface and dried on
press with
ultraviolet light.
The slick surface of
UV coating makes it
eye catching and
popular for printing
covers on paperback
novels.
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